Description
Boost your sales and cut advertising costs with the Pixel Manager, a plugin that excels in precise e-commerce tracking.
🚀 Endorsed by Google’s Tag Team – a big deal, right?
This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough.
Saved me thousands…and top-notch support and docs.
This plugin tracks WooCommerce shop visitors and collects valuable data for conversion optimization of your shop and paid ads, dynamic remarketing, and reporting. It’s designed to boost sales and cut advertising costs through precise e-commerce tracking.
The Pixel Manager integrates smoothly with platforms like Google Analytics, Google Ads, Meta (Facebook, Instagram), Hotjar, Microsoft (Pro), and TikTok (Pro).
Key features
✅ User-friendly and intuitive.
✅ Customizable filters for even more precise tracking.
✅ GDPR-aligned with advanced data privacy features.
✅ Standardized data output across platforms.
✅ In-depth payment gateway reports – goodbye conversion drops.
✅ Lightweight JavaScript library for a speedy site.
✅ Auto Conversion Recovery (ACR) – catch those lost conversions (Pro).
This plugin goes beyond basic setup, offering comprehensive tracking of all e-commerce activities. Advanced features like Google Analytics Enhanced E-Commerce and dynamic remarketing events are included, with the pro version adding Meta CAPI, TikTok Events API, and much more.
Why the Pixel Manager?
Accuracy, simplicity, innovation.
There is an extensive feature range in the free and especially the pro version.
Unique tools like the Payment Gateway Accuracy Report and ACR (Pro).
Plugin Integrations
- Google Ads Pixel
- Google Analytics Pixel (GA4)
- HotJar Pixel
- Meta Ads Pixel
- LinkedIn Ads Pixel (Pro)
- Microsoft Ads Pixel (Pro)
- Outbrain Ads Pixel (Pro)
- Pinterest Ads Pixel (Pro)
- Reddit Ads Pixel (Pro)
- Snapchat Ads Pixel (Pro)
- Taboola Ads Pixel (Pro)
- TikTok Ads Pixel (Pro)
- Twitter Ads Pixel (Pro)
Highlights
- Google Consent Mode v2
- Effective order duplication prevention.
- Dynamic remarketing audience collection.
- Google Ads Cart Data tracking.
- Consent management platform compatibility.
- Google Analytics Enhanced E-Commerce.
- Payment Gateway Accuracy Report
- Google Ads Enhanced Conversions (Pro)
- Server-side tracking for many platforms (Pro)
- Meta Conversion API (Pro)
- Automatic Conversion Recovery (ACR) (Pro)
Free Features
- Google Consent Mode v2
- Google Ads Conversion Value Tracking
- Google Ads Dynamic Remarketing
- Google Ads Cart Item Tracking
- Google Shopping New Customer Parameter
- GA4 Enhanced E-Commerce
- Meta Pixel (Facebook Pixel)
- Meta Remarketing Events
- Hotjar Pixel
- Basic Order Duplication Prevention
- Many useful filters that help tweak the plugin output
- Works with lazy loaded product lists
- Payment gateway accuracy report
Have a look at the full feature list over here.
Premium Pixels
- LinkedIn Ads
- Microsoft Ads
- Pinterest Ads
- Reddit Ads
- Snapchat Ads
- Taboola Ads
- TikTok Ads
- Twitter Ads
- VWO (Visual Website Optimizer) AB-testing tool
Premium Features
- Automatic Conversion Recovery (ACR)
- Advanced Order Duplication Prevention
- Google Ads Enhanced Conversions
- Google Ads Conversion Adjustments
- Meta CAPI (Facebook CAPI)
- Scroll Tracking
- Automatic Phone and Link Click Tracking
Have a look at the full feature list over here.
Are you interested in buying the Pro version? Come and visit us here.
Documentation
Link to the full documentation of the plugin: Open the documentation
Consent Management
The plugin uses data from several Consent Management plugins to manage approvals and disapproval for injecting of marketing pixels.
It works with the following Consent Management plugins out of the box:
- Cookiebot
- Cookie Script
- Complianz GDPR/CCPA Cookie Consent
- Cookie Notice
- Cookie Notice & Compliance for GDPR / CCPA
- Cookie Law Info
- GDPR Cookie Compliance
- WP AutoTerms
- Usercentrics
- CookiePro by OneTrust
- Termly
- Iubenda
- WP Consent API
- WP Cookie Consent
Please read the following for additional setup information
Requirements
Security Review
Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security.
The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.”
Managed Vulnerability Disclosure Program
We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability
Screenshots
Settings page 
Installation
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Upload the plugin directory into your plugin’s directory
/wp-content/plugins/ -
Activate the plugin through the ‘Plugins’ menu in WordPress
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Get the Google Ads conversion ID and the conversion label. You will find both values in the Google Ads conversion tracking code. Get the conversion ID and the conversion label
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In the WordPress admin panel go to WooCommerce and then into the ‘Google Ads Conversion Tracking’ menu. Please enter the conversion ID and the conversion label into their respective fields.
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Head over to our documentation and follow our installation guides. Here are some of our most popular guides:
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And read through our FAQ.
FAQ
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Is there detailed documentation for the plugin?
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Yes. Head over to this link: Documentation
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How do I check if the plugin is working properly?
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- Turn off any kind of caching and / or minification plugins.
- Log out of the shop.
- Turn off any kind of ad or script blocker in your browser.
- Search for one of your keywords and click on one of your ads.
- Purchase an item from your shop.
- Wait up to 48 hours until the conversion shows up in Google Ads. (usually takes only a few hours)
With the Google Tag Assistant you will also be able to see the tag fired on the thankyou page.
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HPOS (High Performance Orders Storage)
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The Pixel Manager is ready for the new WooCommerce High Performance Orders Storage (HPOS) feature.
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Plugin compatibility
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The plugin works fine with 99.99% of all plugins. We test the Pixel Manager very thoroughly and continuously. In case of problems with third party plugins we usually find a fix or a workaround.
The Pixel Manager is compatible with the following third-party plugins:
- Async Javascript
- Automptimize
- CartFlows
- Cloudflare Plugin
- Cost of Goods for WooCommerce (WPFactory)
- FlyingPress
- Hummingbird
- Litespeed Cache
- Litespeed ESI
- NitroPack
- Siteground Optimizer
- W3 Total Cache
- WooCommerce Brands
- WooCommerce Composite Products
- WooCommerce Cost of Goods (SkyVerge)
- WooCommerce Deposits
- WooCommerce Google Product Feed
- WooCommerce Subscriptions
- WooCommerce Wishlists
- Woo Discount Rules
- WP Fastest Cache
- WP Marketing Robot Feed Manager
- WP Optimize
- WP Rocket
- WP Super Cache
- YITH WooCommerce Brands
- YITH WooCommerce Wishlist
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Will the Pixel Manager slow down my site?
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No. The plugin is very lightweight and fast.
- The back-end features are small and efficient.
- Database queries are designed to be fast and are cached where possible.
- Larger tasks are executed during nighttime using the Action Scheduler.
- The front-end JavaScript library is compiled, minified and pre-compressed with gzip and brotli.
- The pro version even allows lazy loading of the JavaScript library.
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Do you have videos that show how to set up the plugin and get most out of it?
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Yes, they are part of the step by step documentation. Head over to this link: Documentation
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I get a fatal error and I am running old versions of WordPress and/or WooCommerce. What can I do?
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As this is a free plugin we don’t support old versions of WordPress and WooCommerce. You will have to update your installation.
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I am using an offsite payment gateway and the conversions are not being tracked. What can I do?
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We don’t support if an offsite payment gateway is in use. The reason is that those cases can be complex and time consuming to solve. We don’t want to cover this for a free plugin. We do not recommend offsite payment gateways anyway. A visitor can stop the redirection manually which prevents at least some conversions to be tracked. Also offsite payment gateways are generally bad for the conversion rate.
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I’ve done everything right in the test, but it still doesn’t work. What can I do?
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Here is a non-exhaustive list of causes that might interfere with the plugin code.
- Minification plugins try to minify the JavaScript code of the plugin. Not all minification plugins do this good enough and can cause problems. Turn off the JavaScript minification and try again.
- Caching could also cause problems if caching is set too aggressively. Generally don’t ever enable HTML caching on a WooCommerce shop, as it can cause troubles with plugins that generate dynamic output.
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I see issues in the backend of my shop. Admin pages get rendered weird, and popups don’t go away when I click to close them. How can I fix this?
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You probably have some script or ad blocker activated. Deactivate it and the issues should go away. Usually you can disable the blocker for just that particular site (your WooCommerce back end).
Our plugin injects tracking pixels on the front end of WooCommerce shops. As a consequence scripts of our plugin have been added to some privacy filter lists. The idea is to prevent the scripts running if a shop visitor has some ad blocker enabled and wants to visit the front end of the shop. This is totally ok for visitors of the front end of the shop. But, it becomes an issue for admins of the shop who have a blocker activated in their browser and visit the backend of the shop.
Unfortunately there is no way for us to generally approve our scripts in all blockers for the WooCommerce back end.
Therefore, we recommend admins of the shop to exclude their own shop from the blocker in their browser.
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Where can I report a bug or suggest improvements?
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Please post your problem in the Pixel Manager for WooCommerce Support forum: Link
You can send the link to the front page of your shop too if you think it would be of help. -
I found a security vulnerability. How do I report it?
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We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability
Reviews
Contributors & Developers
“Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more” is open source software. The following people have contributed to this plugin.
Contributors
“Pixel Manager for WooCommerce – Track Google Analytics, Google Ads, TikTok and more” has been translated into 7 locales. Thank you to the translators for their contributions.
Interested in development?
Browse the code, check out the SVN repository, or subscribe to the development log by RSS.
Changelog
1.42.3
Release date – 16.04.2024
- Tweak: Better browser geo region detection for the consent mode. This is helpful if a website manager requires explicit consent from visitors located California.
- Tweak: Block same page events after consent has been removed for various pixels.
- Fix: Fixed a text output for CookieYes activation status.
1.42.2
Release date – 11.04.2024
- Fix: Fixed a edge case bug that could prevent the save button in the UX to render.
1.42.1
Release date – 10.04.2024
- Fix: Removed consent update reload triggers for some CMPs, as in some cases the CMPs emit CMP click events on each page load and lead to a reload loop.
1.42.0
Release date – 10.04.2024
- New: Added support for Microsoft Ads Enhanced Conversions.
- Tweak: Updated all vendor packages.
- Fix: Fixed a bug when reading the consent cookie of the free version of the Cookie Compliance CMP (by hu-manity.co).
- Fix: Fixed a bug when reading the consent cookie of the old versions of the CookieYes CMP.
- Fix: Fixed a bug that would throw an error if the site_id was not set.
1.41.1
Release date – 09.04.2024
- Tweak: Added more logging for the GA4 Measurement Protocol purchase event.
- Tweak: Extended the auto-off delay for HTTP request log feature.
- Tweak: Enabled the Google Consent Mode as default.
- Tweak: Removed Google Analytics Universal codes.
- Tweak: Refactored internal class names and file structure and the autoload mechanism.
- Tweak: Removed the author tab from the settings page.
- Tweak: Refactored the consent regions logic and implemented an automatic API call for better handling of unrestricted regions.
- Tweak: Added filter to suppress the version info output in the dev console.
- Tweak: Refactored sections for shop and consent management in the settings page.
- Tweak: Refactored the entire consent management logic to be more flexible and easier to maintain.
- Fix: Improved check if VWO is active before trying to fire events.
- Fix: Fixed pmw_conversion_prevention filter for ACR.
- Fix: Fixed a bug that could prevent the Google Consent Mode activation.
1.41.0
Release date – 21.03.2024
- New: Added support for VWO (Visual Website Optimizer).
- Tweak: Added Snapchat user_phone_number parameter.
- Tweak: Added more logging for the TikTok pixel.
- Tweak: Added several Snapchat events for tracking: LOGIN, ADD_TO_WISHLIST, START_CHECKOUT, SEARCH
- Tweak: Added a fallback to add the timestamp for TikTok EAPI purchase event in case it can’t retrieve it from the browser.
- Tweak: Added more page data output to the wpmDataLayer.
- Tweak: Workaround for the Astra theme show_variation bug that triggers multiples times on page load on the product page.
- Tweak: Added safeguard if server requests for fetching product data is missing input data.
- Tweak: Added tweaks if Cookiebot is active. (Exclusions for script auto blocking and their Google Consent Mode)
- Tweak: Removed Google Optimize as it was decommissioned by Google.
- Tweak: Added safeguard to not run WooCommerce specific code on non-WooCommerce sites.
- Tweak: Updated Complianz CMP cookie names.
- Tweak: Added support for the WP Cookie Consent CMP.
- Tweak: Bumped up WooCommerce version compatibility to 8.7
- Tweak: Bumped up WordPress version compatibility to 6.5
- Tweak: Updated vendor libraries.
1.40.1
Release date – 01.03.2024
- Fix: Fixed a bug that could prevent detecting if the purchase conversions were fired.
1.40.0
Release date – 27.02.2024
- New: Added support for the Google Consent Mode v2 in the free version of the Pixel Manager.
- Tweak: Refactored a few internal functions.
1.39.0
Release date – 19.02.2024
- New: LinkedIn Ads pixel released
- Tweak: Added dashboard message for available opportunities.
- Tweak: Bumped up WooCommerce version compatibility to 8.6
- Tweak: Updated vendor libraries.
- Tweak: Removed a few unnecessary parameters.
- Fix: Fixed a bug that would keep showing the expired license notification even after the message was dismissed.
1.38.0
Release date – 12.02.2024
- New: Taboola pixel released
- Tweak: Added LTV calculation opportunity to the opportunities tab.
- Tweak: Added console logging for pixel events across platforms.
- Tweak: Improved sanitization of settings strings.
- Tweak: Improved Google Ads conversion ID and conversion label string extraction when saving the settings.
- Tweak: Added exclusion rule for inline HTML scripts in case the Iubenda CMP is active.
1.37.1
Release date – 01.02.2024
- Tweak: Disabled the automatic LTV recalculation.
- Tweak: Added a button to stop an active LTV recalculation.
- Tweak: Added an option to enable or disable the order level LTV calculation.
- Tweak: Added more debug log output for Meta CAPI subscription events.
1.37.0
Release date – 30.01.2024
- New: Opportunities tab that shows opportunities to improve tracking and marketing performance.
- Tweak: Added more debug messages for Meta CAPI events.
- Tweak: Updated the order modal created by the Pixel Manager and added LTV values to it.
- Tweak: Renamed the setting “order total logic” to “marketing value logic”.
- Tweak: Updated the translation file.
- Tweak: Added option to disable the automatic lifetime value calculation.
- Tweak: Added an automatic library version checker that shows an error message in the console if the library version is not matching the currently installed plugin version.
- Tweak: Added a front-end error log output in case the gtag.js library can’t be loaded.
- Tweak: Added a safeguard for calls to as_has_scheduled_action().
- Fix: Fixed a bug with the explicit consent management front-end function on non-WooCommerce sites.
- Fix: Safeguard if lazy loading PMW is enabled on a non-WooCommerce site.
1.36.0
Release date – 16.01.2024
- New: Added GA4 enhanced e-commerce events to the free version.
- New: Added a new logger tab to the settings page. It allows you to enable logging from within the plugin.
- Tweak: Improved handling of session and persistent client data.
- Tweak: Improved handling of saving and using the referrer.
- Tweak: Implemented a possible fix for the Facebook IPv6 vs IPv4 warning.
- Tweak: Updated vendor packages.
- Tweak: Added new logger for better debugging.
- Tweak: Refactored the tracking value variable into an object with more properties.
- Tweak: Refactored the order item COG retrieval to get the COG value from the order, if available. Otherwise, it will use the current COG value from the product.
- Tweak: Optimized shortcode trigger for the Meta pixel.
- Tweak: Reordered the main subsection tabs.
- Fix: Fixed the Facebook CAPI event handler for custom events injected through shortcodes.
1.35.0
Release date – 19.12.2023
- New: Enable Google Consent Mode v2.
- New: Enable for Google TCF support.
- New: AI support chat bot.
- Fix: Safeguard for WooCommerce block editors that can cause a fatal error in rare cases.
1.34.1
Release date – 14.12.2023
- Tweak: Improved console logs in functions_premium and event_listeners_premium
- Tweak: Added the value for the GA4 add_to_cart, remove_from_cart, add_to_wishlist and begin_checkout events.
- Tweak: Removed user data output for the free version as it is not required.
- Tweak: Bumped up WordPress version compatibility to 6.4.
- Tweak: Bumped up WooCommerce version compatibility to 8.4
- Tweak: Declare Cart and Checkout Blocks compatibility.
- Tweak: Updated the Facebook pixel ID validation to allow for longer IDs.
- Tweak: Updated the jQuery ready event detection to avoid deprecation warnings.
- Fix: Fixed shortcode trigger for Facebook when CAPI is enabled.
- Fix: Don’t call VarnishPurger’s execute_purge() statically as it is not a static function.
- Fix: Added a safeguard to avoid render issues on empty block-activated cart pages.
1.34.0
Release date – 10.10.2023
- New: Added support for WP Consent API.
- Tweak: Added content IDs to the TikTok PlaceAnOrder event.
- Tweak: Improved user_id evaluation for the GA4 Measurement Protocol purchase event if the user ID is 0.
- Tweak: Bumped up the Meta API version to v18.0.
- Tweak: Added new doc links.
- Tweak: Bumped up WooCommerce version compatibility to 8.1
- Tweak: Added more how-to videos.
- Tweak: Added root: null to the intersection observer options to avoid issues that occur on a small subset of browsers.
- Tweak: Improve the function to retrieve the productId and quantity on cart content updates.
- Tweak: Warning if transients are deactivated.
- Fix: Fixed the timestamp_micros for GA4 Measurement Protocol purchase events.
- Fix: Fixed the fallback function to retrieve the product ID on product pages that don’t use the regular WooCommerce product template.
- Fix: Added safeguard for pure WP installs and WC is not active.
1.33.1
Release date – 13.09.2023
- Tweak: Added cart properties to TikTok InitiateCheckout event.
- Tweak: Added an autodetect algorithm for product template elements which help tracking view_item_list events.
- Tweak: Added a new begin_checkout CSS trigger for FunnelKit.
- Tweak: Another fallback to retrieve the product ID in case the ID is saved in the value attribute for custom product pages.
- Tweak: Renamed the internal value for TikTok for the Real Cookie Banner from tiktok to tik-tok-pixel.
- Tweak: Added a filter to set the maximum orders for calculating the clv.
- Tweak: Adjusted gtag container ID retrieval order to work around an issue that can happen for GA4 accounts with multiple data streams.
- Tweak: Updated the Reddit advertiser ID validation to allow for a wider range of IDs.
- Tweak: Better logging when GA4 data API credentials can’t be uploaded.
- Tweak: Added new video how tos.
- Fix: Put the license expired warning behind a hook to avoid the headers already sent error on some installs.
- Fix: Allow empty client_id for GA4 data API credentials.
- Fix: Fixed the tax price output for additional currencies when WPML Multicurrency is active.
- Fix: Fixed a bug in the view_item_list template detector for the niche case when detecting a list of one single product.
1.33.0
Release date – 09.08.2023
- New: Added Outbrain Ads pixel support.
- New: Added Taboola Ads pixel support.
- Tweak: Updated vendor libraries.
- Tweak: Removed an unnecessary API call from the free version on the order view page.
- Tweak: Bumped up WordPress version compatibility to 6.3
- Tweak: Updated vendor libraries.
- Tweak: UX improvements.
- Tweak: Added hooks for third-party tools to print data layer product details.
- Tweak: Fixes an issue where Elementor widgets would show the PMW scripts as visible outputs under rare conditions.
- Tweak: Bumped up WooCommerce compatibility to 8.0.
- Fix: Fixed Litespeed ESI implementation. Now only the Pixel Manager ESI block will be excluded from caching for logged in users (not the entire page). (except the woocommerce.com distribution which requires a patch in WP core)
- Fix: Put the automatic phone and link click tracking info in the UX behind a premium feature flag as it is only available in the premium version.
1.32.5
Release date – 19.07.2023
- Tweak: Support for the Iubenda CMP.
- Tweak: Also flush cache on the first option save.
- Tweak: Added cache purge for Nginx Helper (Nginx or Redis) if the Nginx Helper plugin is active.
- Tweak: Added cache purge for Nginx Helper.
- Tweak: Added cache purge for Proxy Cache Purge.
- Tweak: Bumped up WooCommerce compatibility to 7.9
- Fix: Fixed a user data retrieval bug when the main administrator views an order confirmation page.
- Fix: Fixed a PMW Lazy Load activation bug.
1.32.4
Release date – 11.07.2023
- Tweak: Made the pmw:ready event trigger independent of jQuery.
- Tweak: Added a begin_checkout event trigger for the XT Floating Cart for WooCommerce plugin.
- Tweak: CookieYes updated their cookie names. This update includes checks for the new cookies.
- Tweak: Various smaller UX improvements.
- Tweak: Removed the WC requirement for the wp.org distribution.
- Fix: Fixed the consent detection for CookieScript when the Google Consent Mode is enabled in CookieScript.
1.32.3
Release date – 05.07.2023
- Tweak: Disabled Google Analytics Universal.
- Tweak: Updated vendor libraries.
- Tweak: Several smaller UX improvements.
1.32.2
Release date – 30.06.2023
- New: Support for the Real Cookie Banner by devowl.io
- Tweak: Update Google Ads Enhanced Conversions to use sha256.
- Tweak: Refactored saving the order status to optimize compatibility with cached nonces on purchase confirmation pages.
- Tweak: Added filters that can be used to add more selectors for add-to-cart and begin-checkout buttons.
- Tweak: Enabled sslverify unless on localhost.
- Tweak: Updated the Borlabs autoconfiguration to re-enable cookie groups and cookies that should be active.
- Tweak: Refactored and streamlined input sanitization.
- Tweak: Added a new pmw_order_fees filter.
- Tweak: Added more debugging info to the debugging page.
1.32.1
Release date – 23.06.2023
- Tweak: Added a safeguard to prevent fatal errors if the Action Scheduler could not be loaded.
- Tweak: Safeguard if Lazy Loading is active and the wpmDataLayer was modified by another plugin.
- Tweak: Added possible solution to prevent Complianz from blocking the Pixel Manager configuration script.
- Tweak: Bumped up WC version compatibility to 7.8
- Fix: Updated Reddit advertiser ID validation